CD Skripsi

Komunikasi Inovasi Persatuan Pemuda Naumbai (Perdana) Sebagai Agen Perubahan Di Desa Naumbai Kecamatan Kampar Kabupaten Kampar

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COMMUNICATION INNOVATION OF THE NAUMBAI YOUTH ASSOCIATION (PERDANA) AS AN AGENT OF CHANGE IN NAUMBAI VILLAGE, KAMPAR SUB-DISTRICT, KAMPAR REGENCY
Author : Annisa Zahra
Advisior : Dr. Tantri Puspita Yazid S.I Kom, MA


Naumbai village youth lack participation in the village environment, in this case youth also lack communication among other youth. In this case the head of Naumbai village created an innovation in the form of a youth program called the Naumbai Youth Association (PERDANA). The aim of this research is to find out how innovation is communicated. at the Naumbai Youth Association Program (PERDANA) Naumbai Village, Kampar Regency.
This research uses a qualitative descriptive method and uses direct interview and field data collection techniques, using non-participant observation where the researcher only observes from a distance and is not involved or part of the research subject, and documentation. In this study, researchers examined the validity of the triguulation method.
The results of the research show an increase in youth activities, the existence of these innovation activities is certainly inseparable from the context of generating positive activities through the Naumbai Youth Unity program which is something new for development and communication which seeks to increase youth activities in their utilization through innovation communication. The communication media used in the Naumbai Youth Association Program in Naumbai Village uses two methods, namely direct communication which is carried out by holding direct meetings such as deliberations and coordination meetings. The second uses WhatsApp social media as a means of communication. The time period has four stages in the process, namely, knowledge, where potential users will make a decision to adopt or reject the innovation. Persuasion is the level of perception held by an individual. Implementation is the stage after the decision-making process regarding innovation and confirmation is the stage of knowing all innovation decisions. The social system in the Naumbai Youth Unity Program involves the Naumbai Village community, whether individuals, organizations or groups.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2001125208

Penerbit

Pekanbaru : Universitas Riau FISIPOL Ilmu Komunikasi., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2001125208

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

mardiah

Versi lain/terkait

Lampiran Berkas

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