CD Skripsi

Peran Public Relations Dalam Mempertahankan Pelayanan Publik Kantor Imigrasi Kelas I Tempat Pemeriksaan Imigrasi (Tpi) Pekanbaru

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THE ROLE OF PUBLIC RELATIONS IN DEFENDING
CLASS I IMMIGRATION OFFICE PUBLIC SERVICES
TPI PEKANBARU

By: Yusi Maulidya Aviani
Supervisor: Ir. Rusmadi Awza, S.Sos, M.Si

The role of Public Relations is an activity in the form of implementing communication in an organization. At the Class I Immigration Office, Pekanbaru Immigration Checkpoint (TPI), there is an Immigration Information and Communication Technology Division which is tasked with carrying out the role of Public Relations. In this case, Public Relations plays a role in handling public services at the TPI Pekanbaru Class I Immigration Office. This is a challenge for Public Relations in maintaining the integrity of public services. This research aims to determine the role of Public Relations in maintaining public services at the Class I Immigration Office, Pekanbaru Immigration Checkpoint (TPI).
This research uses a qualitative method with a descriptive type. This research was conducted at the Class I Immigration Office, Pekanbaru Immigration Checkpoint (TPI). The technique for determining research informants used in this research uses a purposive technique. Purposive is a technique for determining informants with certain considerations. The data collection techniques used include interviews, observation and documentation. The data analysis used in this research includes data collection, data reduction, data presentation, and drawing conclusions or verification.
The research results show that Public Relations of the Class I Immigration Office of the Pekanbaru Immigration Checkpoint (TPI) as a Communicator is not only limited to conveying information, but also includes building positive relationships with the community through effective, transparent and responsive communication. Public Relations as a Relationship Builder through activities such as counseling, workshops and campaigns, Public Relations has succeeded in conveying information in a way that is easily understood by the public. Apart from that, Public Relations at the TPI Pekanbaru Class I Immigration Office is actively involved in responding quickly to issues that arise, providing necessary clarifications, and trying to overcome potential conflicts that could affect the image of the office, Public Relations as Backup Management for an effective communication strategy, Public Relations can help create a conducive environment for the Immigration Office to carry out its duties and build a positive image in the eyes of the public, and Public Relations as a Corporate Image Shaper not only focuses on creating a positive image, but is also actively involved in maintaining and improving public services. With targeted communication strategies, careful reputation management, and responsive responses to community feedback, Public Relations plays an important role in building harmonious relationships between institutions and the communities they serve.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2001111161

Penerbit

Pekanbaru : Universitas Riau FISIPOL Ilmu Komunikasi., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2001111161

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

mardiah

Versi lain/terkait

Lampiran Berkas

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