CD Skripsi

STUDI FENOMENOLOGI COFFE SHOP SEBAGAI GAYA HIDUP DI KALANGAN MAHASISWA UNIVERSITAS RIAU

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PHENOMENOLOGICAL STUDY OF COFFEE SHOPS AS A LIFESTYLE AMONG RIAU UNIVERSITY STUDENTS

Author: Wahyu Pratama
Councelor: Dr. Welly Wirman, S.IP, M.Si

Culture can be interpreted as things related to reason and a way of life or lifestyle that always changes and develops from time to time. There are several factors that shape the lifestyle of young people. Among them, young people have the perception that Coffee Shops have social prestige, so that young people have made Coffee Shops their lifestyle. Apart from that, in this modern era, fashion is the main thing in self-actualization in front of the public and also on social media. The aim of this research is to find out the motives, meaning and communication experiences of young coffee shop fans.
This research uses a qualitative research method by presenting descriptive analysis, namely by describing the condition of the subject or object of research based on visible facts. The informants for this research consist of 6 people according to the criteria selected using purposive techniques. Data collection techniques consist of interviews, observation and documentation. .For data validity checking techniques, use extended participation.
The results of this research show that among young people have the perception that coffee shops have social prestige, so that young people have made coffee shops their lifestyle. Apart from that, in this modern era, fashion is the main thing in self-actualization in front of the public and also on social media. The motive of the coffee shop is to follow trends, show off lifestyle, look for relationships, explore coffee and enjoy coffee. The meaning of coffee shop is lifestyle industry and lifestyle percentage. Communication Experience, namely Good and Unpleasant Experiences

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2001110998

Penerbit

Pekanbaru : Universitas Riau FISIPOL Ilmu Komunikasi., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2001110998

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

ERA

Versi lain/terkait

Lampiran Berkas

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