CD Skripsi

Strategi Komunikasi Pemasaran Produk Melalui Program Beasiswa Idcloudhost 2023

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PRODUCT MARKETING COMMUNICATION STRATEGY THROUGH THE IDCLOUDHOST SCHOLARSHIP PROGRAM 2023
By: Vinolawati
Counselor: Ir. Rusmadi Awza, S.Sos, M.Sc
The 2023 IDCloudHost Scholarship Program is a program in collaboration with Telkom University to finance further studies in undergraduate programs at Telkom University colleges. The 2023 IDCloudHost Scholarship is utilized by PT. Cloud Hosting Indonesia (IDCloudHost) as a product marketing strategy sees the large number of applicants for the IDCloudHost scholarship program from year to year. The aim of this research is to analyze the formulation, understand implementation, and examine the evaluation of communication strategies in product marketing through the IDCloudHost 2023 scholarship program.
This research uses Fred R. David's concept of strategy which is divided into three stages. The first stage is strategy formulation, namely the steps taken in formulating communication. Second, implementation is the ongoing strategy process. Third, evaluation to measure existing strategies. This research uses qualitative methods to produce descriptive data. Meanwhile, determining research subjects uses purposive techniques. There were 7 informants in this study. Data collection techniques in this research were through interviews, observation and documentation. Then for data analysis techniques use the analysis proposed by miles and Huberman includes data collection, data reduction, data presentation, and drawing conclusions. Data validity checking techniques include triangulation and participation.
The results of this research show that in the formulation, the communicator was Event & Program staff and someone recruited by IDCloudHost. Communicants are high school, vocational school graduates, gap year students and first semester students with a maximum age of 22 years. The message is information about scholarships and products that IDCloudHost has. The media used are Instagram, Facebook, Twitter, TikTok, YouTube, website and email. The effect is that the information is conveyed well by the audience and the targets that IDCloudHost wants to achieve are met. The implementation is creating content in all media, launching advertisements, holding events, and distributing marketing emails. The next evaluation is to be able to compare the increase from year to year and conduct a survey to find out how much the number of applicants for the 2023 IDCloudHost scholarship has increased. The strategy used can reach the specified targets or goals and all information disseminated can be conveyed well and efficiently so that the 2023 IDCloudHost scholarship has an impact to introduce brands and products.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2001110993

Penerbit

Pekanbaru : Universitas Riau FISIPOL Ilmu Komunikasi., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2001110993

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

mardiah

Versi lain/terkait

Lampiran Berkas

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