CD Skripsi

Implementasi Komunikasi Pada Program Corporate Social Responsibility Pt Kilang Pertamina Internasional Unit Dumai Dalam Upaya Menanggulangi Stunting Di Kelurahan Tanjung Palas

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Implementation of Communication in the Corporate Social Responsibility Program of PT Pertamina International Refinery Unit Dumai in an Effort to Overcome Stunting in Tanjung Palas Village

By: Asri Mawarni Br Manurung
Supervisor: Dr. Nurjanah, M.Si
Seeing the cases of stunting children that occur in Dumai City, especially Tanjung Palas Village, is a concern of PT Pertamina International Refinery Unit Dumai in an effort to alleviate and provide assistance to stunting children. This program is a real contribution of the company in supporting the strategic program of the Dumai City Government with the title Dumai Berkhidmat, namely Khidmat Health. PT KPI Unit Dumai established the posyandu sehati program. This research aims to reduce stunting rates in Tanjung Palas Village through various activities such as capacity building of posyandu cadres, parenting classes and nutrition classes for pregnant women, socialization of stunting prevention, nutrition assistance and evaluation. This helps increase community awareness about stunting and how to prevent it.
This research used a qualitative method with a descriptive approach. The informants in this study consisted of 9 people according to the criteria selected using purposive techniques. Data collection techniques in this study through interviews, observation, and documentation. With data analysis techniques using data reduction, presentation, and conclusion drawing. The data checking technique used is data triangulation.
The results of this study indicate that the CSR program planning carried out by PT KPI Unit Dumai includes increasing the capacity of posyandu cadres, organizing parenting classes and nutrition classes for pregnant women, it is hoped that there will be an increase in public awareness and knowledge about the importance of balanced nutrition in preventing stunting. Meanwhile, the implementation of the CSR program is an activity that has been planned, compiled, realized and carried out. This implementation is in the form of socialization of stunting prevention related to increasing the capacity of posyandu cadres, holding parenting classes and nutrition classes for pregnant women and nutritional assistance. In this case PT KPI Dumai Unit carries out various implementations in order to provide knowledge and understanding so that the community can handle and prevent stunting in their children. Of course, an evaluation is needed for each PT KPI Dumai Unit to ensure that their program remains effective and relevant in efforts to prevent stunting in Tanjung Palas Village.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2001110953

Penerbit

Pekanbaru : Universitas Riau FISIPOL Ilmu Komunikasi., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2001110953

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

mardiah

Versi lain/terkait

Lampiran Berkas

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