CD Skripsi

PELAKSANAAN PENYELENGGARAAN REKLAME DI KOTA PEKANBARU

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Implementation of Billboards in Pekanbaru City

Raja Satirah Irwan1, Abdul Sadad2
Email: [email protected]., [email protected]

Public Administration Study Program, Faculty of Social and Political Sciences, Riau University, Pekanbaru, Riau, Indonesia

ABSTRACT

Pekanbaru is a city categorized as a metropolitan city, as Pekanbaru is closely related to the spread of billboards. A billboard is an object, device, or media that, according to its form and style, is designed for commercial purposes. Billboards are one of the targets for entrepreneurs in Pekanbaru. However, with the proliferation of billboards in Metropolitan Cities such as Pekanbaru, there are still many that violate regulations such as regarding licensing. The implementation of billboard permits is regulated in the Pekanbaru Mayor Regulation Number 24 of 2013 concerning the Implementation of Billboards in Chapter VI Article 21 which explains that every individual or entity that will organize billboards in the Pekanbaru City Region is required to have a Billboard Building Permit and a Billboard Implementation Permit. This research aims to analyze the implementation of billboard permits in Pekanbaru City and its constraints. The theory used is the Actuating theory according to George R.Terry in Siregar (Introduction to Management & Business, 2021), namely there are 4 indicators: Coordinating, Motivating, Communicating, Commanding. The results of the study found that the implementation of billboards in Pekanbaru City has not been carried out in accordance with Mayor Regulation Number 24 of 2013 which has been amended to Pekanbaru Mayor Regulation Number 15 of 2023 concerning billboards. The obstacles faced when carrying out the implementation of this implementation are the socialization that does not reach the target group regarding changes in the implementation of billboards and the absence of regulations regarding criminal sanctions for violations of billboard implementation in Pekanbaru City.



Keywords : Implementation, Implementation of Billboards, Curbing

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2001126020

Penerbit

Pekanbaru : Universitas Riau FISIPOL Administrasi Publik., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2001126020

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ADMINISTRASI PUBLIK

Info Detail Spesifik

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Pernyataan Tanggungjawab

ERA

Versi lain/terkait

Lampiran Berkas

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