CD Skripsi

Strategi Nation Branding Thailand Melalui Amazing Thailand Dalam Mempromosikan Pariwisata Nasional Di Singapura (2019-2023)

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This research will analyse and describe the nation branding strategy through initiatives undertaken by the Thai government in branding the country through Amazing Thailand as a tourism campaign, especially in promoting the Thai tourism industry to tourists from Singapore. Seeing that in a certain period of time there was a decrease in Singaporean tourist visits to Thailand. The Amazing Thailand campaign is an effort to increase the visit of Singaporean tourists to Thailand.
This research uses pluralism perspective and is analyse based on the theory and concept of nation branding by Keith Dinnie through his book entitled "Nation Branding, Concepts, Issues, Practice". The research method used in this research is a qualitative method with literature study data collection techniques to collect and analyze data from secondary sources obtained from books, articles, journals and other forms related to the problem under study.
The results showed that Thailand has carried out a nation branding strategy through Amazing Thailand in promoting national tourism with programs such as Amazing Thailand Travel Confidently with Grab and several roadshows in Singapore such as Amazing Thailand Craft your Journey 2023 and Amazing Thailand Krabi Roadshow to Singapore 2023 in promoting Thai tourism, as well as an increase in Singaporean tourist visits to Thailand.


Keywords: Amazing Thailand, Nation Branding, Tourism, Thailand, Singapo

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2001125470

Penerbit

Pekanbaru : Universitas Riau FISIPOL Hubungan Internasional., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2001125470

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

HUBUNGAN INTERNASIONAL

Info Detail Spesifik

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Pernyataan Tanggungjawab

mardiah

Versi lain/terkait

Lampiran Berkas

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