CD Skripsi
Strategi Komunikasi Dinas Pengendalian Penduduk Dan Keluarga Berencana Dalam Meningkatkan Kb Pria Di Kota Pekanbaru
Family planning is a government program for population control. Family planning is not only a woman's business, but also a man's too. In improving male family planning, an effective and efficient communication strategy is needed. In this research, the problem analyzed is how the strategies of communicators, messages, communicants, media and effects carried out by the Population Control Office in increasing male family planning in Pekanbaru City. The purpose of this research is to analyze the strategies of communicators, messages, communicants, media and effects carried out by the Population Control Office in increasing male family planning.
This research uses descriptive qualitative research methods. With data collection techniques in the form of interviews, observation, and documentation. As for determining the research subject using Purposive technique. Informants in this study amounted to 10 people. While the data analysis technique uses interactive analysis according to Miles and Huberman, namely from data collection, data reduction, data presentation, and conclusion drawing. The technique of checking the validity of this research data is the extension of participation and triangulation.
The results of this study are, first Disdalduk KB provides communicators or resource persons who are experts in their fields, namely doctors, motivators, and male family planning acceptors. Second Disdalduk KB and its communicators have provided effective verbal messages to educate the public. Third Disdalduk KB uses print media and electronic media. Fourth The characteristics of communicators who are suitable for male family planning are men who are married and have wives whose age range is 15 to 49 years. And the last, The effect that occurs after this communication strategy is carried out is a positive effect.
Tidak tersedia versi lain