CD Skripsi

Efektivitas Iklan Melalui Radio Swara Lima Luhak Terhadap Tingkat Keputusan Pembelian Produk Super Bakery Di Kabupaten Rokan Hulu

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Radio Swara Lima Luhak, Rokan Hulu District 104.4 FM, is one of the electronic media managed by the Rokan Hulu District Government. Radio Swara Lima Luhak is expected to serve as a medium for disseminating information about development in Rokan Hulu district, as well as a partner for entrepreneurs to promote their businesses. Based on the S-O-R (Stimulus-Organism-Response) theory used as the basis for this research, the stimulus in this study is advertising through Radio Swara Lima Luhak, while the response is the extent of the decision-making level of purchasing upper bakery products in Rokan Hulu district.
This study uses a quantitative approach with purposive sampling technique using a sample of 100 respondents drawn using the unknown population formula. Data collection was obtained from questionnaires. Data testing was performed using the Statistical Product and Service Solution (SPSS) application for Windows with multiple linear regression analysis.
This study proves that the independent variable (X), Super Bakery advertisements on Radio Swara Lima Luhak broadcasted by Radio Swara Lima Luhak, have a positive and effective influence on the dependent variable (Y), the level of purchasing decision of products among the community of Rokan Hulu Regency. The research results indicate that the independent variable (X), Super Bakery advertisements on Radio Swara Lima Luhak broadcasted by Radio Swara Lima Luhak, have a 72.9% influence on the dependent variable (Y), the level of purchasing decision of products among the community of Rokan Hulu Regency. Thus, H0 is rejected and Ha is accepted..

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1901110690

Penerbit

Pekanbaru : Universitas Riau FISIPOL Ilmu Komunikasi., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1901110690

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

mardiah

Versi lain/terkait

Lampiran Berkas

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