CD Skripsi
Strategi Komunikasi Pemberdayaan Masyarakat Oleh Dinas Koperasi Usaha Kecil Menengah (Ukm) Dan Perindustrian Kepada Kelompok Usaha Batik Kabupaten Kuantan Singingi Skripsi
This research aims to (1) find out the stages of community empowerment communication by the Department of Cooperatives, Small and Medium Enterprises (UKM) and Industry to the Kuantan Singingi Batik Business Group (KUB).
This research is qualitative research with a descriptive approach. The informants in this research were the Head of the Industrial Division, Head of Industrial Business Development, Head of the Kuansing Batik Business Group, and Active Workers of the Kuansing Batik Business Group. The data collection techniques used in this research are observation, interviews and documentation. Data analysis techniques include data collection, data reduction, data presentation, and drawing conclusions.
The results of the research show that the Community Empowerment Process by the Department of Cooperatives, Small and Medium Enterprises (UKM) and Industry for the Kuantan Singingi Batik Business Group (KUB) has been running optimally in improving community welfare in accordance with the stages of the empowerment process. The Community Empowerment Process according to Ambar Teguh Sulistiyani (2004) is: (1) The awareness stage comes from within the community and is carried out by providing socialization and motivation to (2) The Capability Transformation Stage is carried out by providing various training to the community according to the theme of superior products (3 ) In the Capacity Building Stage, the community has carried out various kinds of innovations in developing superior products in each Kuantan Singingi Batik Business Group (KUB).
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