Image of Pengaruh Keragaman Produk Dan Lokasi Toko Terhadap Keputusan Pembelian Pada Viera Oleh – Oleh Pekanbaru
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Pengaruh Keragaman Produk Dan Lokasi Toko Terhadap Keputusan Pembelian Pada Viera Oleh – Oleh Pekanbaru

Purchasing decisions are an important part of the marketing concept. This is the background to this research. Product diversity and good store locations are one of the incentives for someone to make a purchase. This is what the Viera Pekanbaru Souvenir Shop implements. This research aims to determine the influence of product diversity and shop location on purchasing decisions at the Viera Pekanbaru Souvenir Shop. The research method used in this research is descriptive research with quantitative methods. Research data sources come from primary and secondary data. The number of samples in this research was 100 people with the sampling technique using purposive sampling technique. The analytical method for this research is multiple linear regression analysis and uses validity and reliability tests. In this research, the results obtained are that product diversity (X1) has a positive and significant effect on purchasing decisions (Y), store location (X2) has a positive and significant effect on purchasing decisions (Y), and product diversity (X1) and store location (X2 ) simultaneously influence purchasing decisions (Y) at the Viera Pekanbaru Souvenir Shop.

Keyword : Product Diversity, Store Location, and Purchase Decision.

Ketersediaan
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Perpustakaan Universitas Riau 2001111191
2001111191
Tersedia
Informasi Detail
Judul Seri
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No. Panggil
2001111191
Penerbit
Pekanbaru : Universitas Riau FISIPOL Administrasi Bisnis.,
Deskripsi Fisik
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Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2001111191
Tipe Isi
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Tipe Media
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Tipe Pembawa
-
Edisi
-
Subjek
Ilmu Administrasi Bisnis
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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