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Pengaruh E-Commerce Dan Financial Technology Terhadap Pendapatan Umkm Sektor Fashion (Kasus Pedagang Di Pasar Pusat Padang Panjang)

This research aims to understand e-commerce and financial technology on the income of MSMEs in the fashion sector in the case of traders in Padang Panjang Central Market. Micro, Small and Medium Enterprises (MSMEs) are business units run by individuals or groups. With the development of technology today, MSMEs can do various ways to increase their income, such as using e-commerce and financial technology, these two innovations can help increase revenue through product marketing, facilitate buying and selling by using e-commerce and financial technology can help through funding for business capital and facilitate payment transactions and avoid errors during the payment process. In this study e-commerce and Financial Technology as independent variables (X) and income as the dependent variable (Y) on fashion sector traders in Padang Panjang Central Market. The method used in this research is quantitative. The sample of this study was taken as many as 77 respondents from the total population of 334 which was calculated using the slovin formula, determining the sample for each business commodity in the fashion sector using the propotionate stratified random sampling method. Data obtained from the questionnaire results then the data is processed and tested using SPSS. The results of this test are that e-commerce has a significant effect on revenue with a sig result of 0.000 and financial technology has a significant effect on revenue.)
Keyword: E-Commerce, Financial Technology, Revenue

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Informasi Detail
Judul Seri
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No. Panggil
2001113550
Penerbit
Pekanbaru : Universitas Riau FISIPOL Administrasi Bisnis.,
Deskripsi Fisik
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Bahasa
Indonesia
ISBN/ISSN
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Klasifikasi
2001113550
Tipe Isi
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Tipe Media
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Tipe Pembawa
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Edisi
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Subjek
Ilmu Administrasi Bisnis
Info Detail Spesifik
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Pernyataan Tanggungjawab
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