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Pengaruh Promosi Media Sosial Instagram Dan Brandawareness Terhadap Keputusan Pembelian Pada Tokooleh – Oleh Nadhira Napoleon Di Kota Pekanbaru

This research aims to determine the influence of social media promotions and brand awareness on purchasing decisions at the Nadhira Napoleon souvenir shop, Pekanbaru. The method used in this research is quantitative. Data collection was carried out using a questionnaire and a sample consisting of 100 respondents using a purposive sampling technique. The research results show that partially the social media promotion variable (X1) has a significant effect on purchasing decisions. Partially, the brand awareness variable (X2) has a significant effect on purchasing decisions. Simultaneously, the social media promotion variable (X1) and the brand awareness variable (X2) have a significant effect on purchasing decisions.
Keywords: Social Media Promotion, Brand Awareness, Buying Decision

Ketersediaan
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Perpustakaan Universitas Riau 1901155288
1901155288
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
1901155288
Penerbit
Pekanbaru : Universitas Riau FISIPOL Administrasi Bisnis.,
Deskripsi Fisik
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Bahasa
Indonesia
ISBN/ISSN
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Klasifikasi
1901155288
Tipe Isi
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Tipe Media
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Tipe Pembawa
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Edisi
-
Subjek
Ilmu Administrasi Bisnis
Info Detail Spesifik
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Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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