CD Skripsi
"EFEKTIVITAS KOMUNIKASI PENGGUNAAN ARTIFICIAL INTELLIGENCE (AI) DALAM MENYELESAIKAN TUGAS KULIAH MAHASISWA FISIP UNIVERSITAS RIAU"
Effectiveness is the ability to choose the right goals or the right equipmentto
achieve the goals that have been decided, in other words an effective program provides the
policies that must be carried out and the right methods to achieve thegoals that have been
set. According to Andre Hardjana, communication can be said to be effective if it includes
several indicators, namely: Receiver or user,Message Content, Channel (Media), Message
Format, Message Source, Timing. ).(Annisa, 2018)
This research method uses a quantitative method with a descriptive approach. The
data in this research were obtained from questionnairesdistributed by researchers via
gform Accidentally and online. To determine the sample, researchers used the Slovin
Formula and obtained results of 368 respondents.
The results of this research show that measuring the communication effectiveness scale of
using ChatGPT in completing coursework for Faculty of Social and Political Sciences students
at Riau University obtained an average score of 3.15. This value is obtained from the
calculation of the communication effectiveness variable according to Andre Harjana, which
consists of six measurement indicators, namely the recipient/user of the message (Receiver or
user) with a value of 3.90, Message Content (Content) with a value of 2.81, Channel (Media)
with a value of 3.82, Message Format (Format) with a value of 2.91, Message Source (Source)
with a value of 2.45, and Timeliness (Timing) witha value of 3.00. Based on six indicators, the
average result of the effectiveness of ChatGPT communication for students is 3.15 with a fairly
effective scale
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