CD Skripsi

Strategi Komunikasi Bpjs Kesehatan Cabang Pekanbaru Dalam Mensosialisasikan Penggunaan Aplikasi Mobile Jkn Bagi Peserta Jkn-Kis

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BPJS Health Pekanbaru Branch is one of the public services engaged in health services, which launched and introduced to the public a JKN mobile application as a digital health service application. The mobile JKN application changes the way services are provided at branch offices. In this regard, not all participants are used to and can accept the existence of digital services on the JKN mobile, many participants are confused and lack understanding in using this digital-based JKN mobile application. So this research aims to understand the communicator's strategy, target audience, message preparation, media selection, and communication response from BPJS Health Pekanbaru Branch in socializing the JKN mobile Application to JKN Participants.
This research uses a qualitative descriptive method. Data collection techniques are carried out in the field using observation, interviews and documentation. The informants in this study were 11 people who were determined using purposive and accidental techniques. Consisting of 7 people informans from the Membership Service Quality side, and 4 JKN-KIS participants who came to the branch office. Data analysis techniques include reducing data, presenting data, drawing conclusions, apart from that, data validity checking techniques use source triangulation.
The results of this research are based on the strategy for selecting BPJS Health Pekanbaru Branch communicators, namely that they have met the requirements for credibility and attractiveness of a communicator, which is coordinated by the Head of Section and Membership Service Quality employees, interns, and security guards, and for the strategy for determining the main target audience, namely participants JKN-KIS who come directly to the branch office, starting from the government (PBI), Mandiri (PBPU), and Private (PPU) segments, which consist of teenagers, adults and the elderly. And the message strategy used was using verbal and non-verbal message communication techniques, by appealing to all participants to use the JKN mobile application, and the message was also conveyed by carrying out direct practice to register the application via the JKN mobile platform at the branch office. And the media strategy used in this socialization is using personal (face-to-face) and non-personal media (print media, social media and electronic media). And the responses generated were positive responses in the form of participants accepting socialization activities and taking part in downloading the application, while negative responses were complaints regarding the use of OTP code verification using credit and the length of time for receiving the OTP code, as well as network usage on the JKN mobile application.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2001126415

Penerbit

Pekanbaru : Universitas Riau FISIPOL Ilmu Komunikasi., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2001126415

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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