CD Skripsi

Strategi Eventmarketing Dalammembentuk Brand Awareness Tabali Coils Di Kota Pekanbaru

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Tabali Coils is one of the business units that produces vape (e-cigarette) spare parts, namely Coils based in Pekanbaru City. Riau Province is ranked third as the largest user of e-cigarettes in Indonesia. The decrease in income increase in 2021 encourages a new strategy that is more effective and efficient. Tabali Coils held a Marketing Event aimed at increasing Brand Awarenees. Through this Event, it is hoped that potential customers of Tabali Coils can try products from Tabali Coils, besides that by presenting cooperation with other vape shops, it is hoped that the interest of e-cigarette users will become even greater. This research aims to analyze the Event Marketing strategy carried out by Tabali Coils in forming Brand Awareness of Tabali Coils products in Pekanbaru.
This research uses a qualitative method with a descriptive approach. The sample selection used purposive sampling method. The type of research used in this study in accordance with the problems and research objectives is descriptive qualitative which seeks to describe and describe clearly the event marketing strategy to form brand awareness.
The results showed that the Event Marketing strategy carried out by Tabali Coils consisted of planning, implementing, and evaluating Event Marketing. Event Marketing planning consists of determining the type, determining the target, determining the location, and determining the time. The implementation of Event Marketing shows the enthusiasm of visitors and a positive impact on Tabali Coils Brand Awareness. Evaluation of Event Marketing shows a memorable experience provided by Tabali Coils which will help improve the quality and objectives of more effective marketing.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1801123864

Penerbit

Pekanbaru : Universitas Riau FISIPOL Ilmu Komunikasi., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1801123864

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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