CD Skripsi

Pengaruh Pesan Kampanye #Tandasayangdaririau Terhadap Brand Image Viera Oleh-Oleh Pekanbaru Melalui [email protected]

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This research examines the influence of the #tandasayangdaririau campaign message on Viera's souvenir brand image through Instagram. With the increasing use of social media as a marketing tool, Viera Souvenirs utilizes this campaign to strengthen Brand Image among consumers. The research aims to analyze how much the influence of the #tandasayangdaririau campaign has on
The research method used is a quantitative approach with a simple linear regression analysis technique. Researchers use purposive sampling techniques in sampling which followers of the Instagram account @vieraoleholeh. The population obtained by the author is a total of 100 people using the Yemeni formula. Data was obtained through a questionnaire that was distributed to the respondents.
He analysis results show that the #tandasayangdari campaign has a very high influence on the brand image of Viera oleh Pekanbaru through the Instagram account @vieraoleholeh.id. This is shown by the R-Square value of 0.86, which indicates that 86% of the variation in the brand image can be explained by the campaign message. Thus, this campaign is proven to be effective in shaping consumers' positive perception of the brand, and can be categorized as having a very strong influence.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2001113610

Penerbit

Pekanbaru : Universitas Riau FISIPOL Ilmu Komunikasi., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2001113610

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

Komentar

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