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Pengaruh Promosi Penjualan Dan Kualitas Pelayanan Terhadap Minat Beli Konsumen Toyota Vios Pada Unit Usaha Pt. Agung Toyota Automall Cabang Duri

This research is quantitative research, where this research aims to determine and analyze the influence of sales promotions and service quality on consumer buying interest in Toyota Vios cars at the PT business unit. Toyota Agung Automall Duri branch. The data sources used are primary data obtained by distributing questionnaires to consumers and secondary data in the form of literature, results of previous research and readings related to research. The data analysis method used by researchers is analysis and multiple linear regression assisted by SPSS version 24 software in the testing. The population in this study were Toyota Vios car consumers at PT. Toyota Agung Automall Duri, totaling 129 people. The research results obtained using the t test and F test show that sales promotion and service quality have a positive and significant effect on consumer buying interest, and simultaneously there is a positive and significant influence between the sales promotion and service quality variables on the Toyota Vios buying interest variable at PT . Agung Toyota Automall Duri Branch. In the coefficient of determination test, data results were obtained at 73.8%, which means that the variables of sales promotion and service quality together (simultaneously) can influence the consumer buying interest variable, while the remaining 26.2% is influenced by other variables.

Keywords: Sales Promotion, Service Quality, Consumer Purchase Interest

Ketersediaan
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Perpustakaan Universitas Riau 2001135024
2001135024
Tersedia
Informasi Detail
Judul Seri
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No. Panggil
2001135024
Penerbit
Pekanbaru : Universitas Riau FISIPOL Administrasi Bisnis.,
Deskripsi Fisik
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Bahasa
Indonesia
ISBN/ISSN
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Klasifikasi
2001135024
Tipe Isi
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Tipe Media
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Tipe Pembawa
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Edisi
-
Subjek
Ilmu Administrasi Bisnis
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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