CD Skripsi

Pengaruh Digital Marketing Dan Brand Awareness Terhadap Minat Beli Produk Y.O.U Cosmetic Di Pekanbaru

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This study aims to determine the influence of digital marketing and brand awareness on the buying interest of y.o.u cosmetic products in Pekanbaru. The research is an explanatory research with a quantitative descriptive method. The sample in this study amounted to 100 respondents which were determined using accidental sampling and using a questionnaire as a data collection instrument. The data analysis technique using multiple linear regression analysis and research instruments has been confirmed to be feasible through validity tests, reliable tests, and classical assumption tests. The results were obtained that digital marketing (X1) had a significant positive effect on buying interest (Y), brand awareness (X2) had a significant positive effect on buying interest (Y), and digital marketing (X1) and barnd awareness (X2) simultaneously had a significant positive effect on buying interest (Y).

Keywords:Digitial Marketing, Brand Awareness, Buying Interest

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1901155595

Penerbit

Pekanbaru : Universitas Riau FISIPOL Administrasi Bisnis., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1901155595

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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