CD Skripsi

Strategi Komunikasi Dinas Kesehatan Kabupaten Rokan Hilir Dalam Mensosialisasikan Perilaku Hidup Bersih Dan Sehat (Phbs) Terhadap Masyarakat Pesisir Di Kecamatan Sinaboi

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Clean and healthy living behavior (PHBS) is basically an effort to transmit experiences regarding healthy living behavior through individuals, groups or the wider community using communication channels as a medium for sharing information. Dinas Kesehatan of Rokan Hilir dictrict has a big role and responsibility in improving healthy living behavior in the community, especially coastal communities in Sinaboi District. Therefore, this research aims to find out communication strategy of Dinas Kesehatan Rokan Hilir District in sosializing clean and healthy living behavior (PHBS) to coastal communities in Sinaboi Sub-District.
This research uses a descriptive qualitative research method and uses the Strategic Communication Model proposed by Yosal Iriantara. This research was carried out from April to May 2024, consisted of 5 informants selected using purposive techniques. Data and information were collected through interviews, observation and documentation. Data analysis techniques are data collection, data reduction, data presentation, and drawing conclusions. To test the validity of the data, researchers used source triangulation, technical triangulation, and time triangulation. This research uses
The results of this research indicate that the communication strategy of Dinas Kesehatan Rokan Hilir District in socializing PHBS to coastal communities in Sinaboi Sub-District is considered effective, this can be seen from (1) Communicators are able to play an effective role by adapting their communication style according to the characteristics of coastal communities in Sinaboi Sub-District (2) In getting to know the audience, Dinas Kesehatan considers the demographic, social and cultural characteristics of coastal communities in Sinaboi (3) The preparation of messages, Dinas Kesehatan is carried out by considering the clarity, attractiveness and persuasiveness of the messages conveyed to the public (4) In selecting communication media, Dinas Kesehatan chose online and print media as the main media to convey PHBS messages to coastal communities in Sinaboi (5) The audience's response to sosialization looked positive. The community shows good interest and involvement in the socialization of the PHBS program, responds well to messages, and is active in asking questions and discussing.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2001111165

Penerbit

Pekanbaru : Universitas Riau FISIPOL Ilmu Komunikasi., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2001111165

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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