CD Skripsi

Strategi Pengembangan Objek Wisata Sejarah Pada Museum Sang Nila Utama Di Kota Pekanbaru

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Torism is one of the activities that has a very strategic role in regenerating the national economy. Tourism is also recognized as a reliable source of foreign exchange earnings, and the growing of tourism can be attractive to create a fieldwork and encourage increased investment and development. Riau Province has a variety of tourism spot, including culinary tourism, nature tourism, museum tourism and cultural tourism. One of the tourism spot in Riau Province which is used as a tourism attraction is the Sang Nila Utama Museum located on Jendral Sudirman avenue, Pekanbaru City. This study aims to analyze tourist attractions at the Sang Nila Utama Museum in Pekanbaru City. The research method uses IFAS- EFAS and analysis of SWOT. From the results of the IFAS-EFAS and SWOT analysis that the Tourism Object Development Strategy at the Sang Nila Utama Museum in Pekanbaru City still has shortcomings in developing the museum into a place that is much sought after by visitors. In this case, the challenges to realize the growing of tourism attraction at the Sang Nila Utama Museum are human resources, facilities that are still being improved, budget limitations, lack of interest and community participation. Therefore, an appropriate, steady and reliable strategy is needed for the growing of tourism attractions at the Sang Nila Utama Museum so that it can compete with other attractions in Pekanbaru City, one of which is shopping tourism.
Keywords: Strategy, IFAS-EFAS and SWOT, Museum, Development, Tourism

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1901156513

Penerbit

Pekanbaru : Universitas Riau FISIPOL Administrasi Publik., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1901156513

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU ADMINISTRASI PUBILK

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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