CD Tesis

Strategi Komunikasi Humas Smkn 1 Barumun Dalam Menjalin Kerjasama Dengan DU/DI

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Vocational education as implemented at SMKN 1 Barumun aims to prepare students with relevant skills for the world of work through strategic partnerships with the Business and Industrial World (DU/DI). The role of Humasin schools is very important in establishing effective communication with DU/DI to create productive collaboration that supports the curriculum, job training and industrial practices. Through various activities such as internships, industrial visits, and other special programs, Humashelps ensure that graduates are ready to compete in the world of work, while adapting the curriculum to industry needs so that it is relevant and practical. The aim of this research is to analyze the humascommunication strategy in establishing collaboration with the business and industrial world at SMKN 1 Barumun.
The method used is descriptive qualitative. The object of this research is the humasstrategy of SMKN 1 Barumun in establishing cooperation with the Business/Industrial World (DU/DI). Meanwhile, the research subjects were teachers and consumer relations in collaboration between DU/DI and SMKN 1 Barumun. Then the data collection techniques used were interviews, observation and documentation. Data analysis techniques by collecting data, reducing data, presenting data and drawing conclusions.
The research results show that the PR strategy model for SMKN 1 Barumun in implementing collaboration with the Business and Industrial World (DU/DI) is divided into three main stages: planning, implementation and evaluation. At the planning stage, Public Relations carries out competency selection, determining DU/DI, preparing the Prakerin program, providing participants, and determining supervisors. At the implementation stage, Public Relations ensures the smooth running of the program through preparing Prakerin journals, monitoring and portfolio documentation, as well as signing an MoU with DU/DI. At the evaluation stage, Public Relations collects feedback from industry and students, conducts supervisor assessments, DU/DI certification, and grade reporting to improve program quality. With a structured communication strategy and good coordination, Public Relations of SMKN 1 Barumun succeeded in strengthening relations with industry and ensuring the relevance of the Prakerin program to developments in the world of work. The role of the department head is very decisive in this process, who together with Public Relations manages and facilitates communication with DU/DI. More than 86 MoUs have been signed with various DU/DIs, expanding the partnership network and improving program quality.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2010247589

Penerbit

Pekanbaru : Universitas Riau Pascasarjana Tesis Ilmu Komunikasi., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2010247589

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Jaka

Versi lain/terkait

Lampiran Berkas

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