CD Tesis
Strategi Komunikasi Dinas Ketahanan Pangan Kabupaten Bengkalis dalam pemberdayaan UMKM Melalui Pengolahan Sagu Sebagai Makanan Alternatif
The large potential of sago that can be utilized as an alternative food in Bengkalis Regency, the Bengkalis Food Security Service has participated in several activities to introduce sago processing to the national scene with activities such as the menu creation competition held every year and Pakan Sagu Nusantara. The purpose of this study is to analyze how the communication strategy in empowering sago processing MSMEs is carried out by the Bengkalis Regency Food Security Service by looking at the stages of planning, implementation, evaluation and reporting carried out in.
This study uses a qualitative descriptive method which is a study that collects data in the form of words or pictures. The data was obtained through in-depth interviews, field observations and related documents. This research was conducted in Bengkalis Regency with informants being the Head of the Bengkalis Regency Food Security Service, the Head of the Consumption and Food Division along with members and owners of sago processing MSMEs in Bengkalis Regency.
From the results of the study, it was found that the Bengkalis Regency Food Security Service implemented four stages of communication strategy, namely planning, implementation, evaluation and reporting. In planning, determine the communication target, namely sago processing MSMEs, compile communication messages related to sago MSMEs collaborating with various related cross-sectors using Indonesian during formal meetings and Malay in informal meetings, then determine communicators who have appeal, credibility by being given public speaking training from the Bengkalis Regency Food Security Service and media selection with direct meetings and online media. In implementing the empowerment of sago processed MSMEs, namely by coaching and training MSMEs, introducing MSMEs and their products through public activities such as exhibitions, bazaars or competitions between sub-districts, regencies and provinces. In the evaluation by reviewing external and internal factors, measuring performance and taking corrective actions. Reporting consists of oral and written reports.
Keywords: Communication Strategy, Empowerment, UMKM, Sago
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