CD Tesis

Strategi Komunikasi Politik Syahrul Aidi Maazat Dalam Pemenangan Pemilihan Legislatif Anggota DPR RI Tahun 2024 Dapil Riau II

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In the simultaneous 2024 elections, Indonesia involved 17 political parties in the contest, including the Prosperous Justice Party (*Partai Keadilan Sejahtera* or PKS). PKS, as one of the Islamic ideology-based parties, aims to increase its vote share through various strategies, including strengthening the image of its legislative candidates. One of the key figures is Dr. H. Syahrul Aidi Mazaat, a populist leader known for his close connection with the community and his significant contributions to infrastructure and education development in his region. Syahrul Aidi Mazaat received high votes, ranking first in the 2019 elections and second in the 2024 elections for the House of Representatives (DPR RI) representing the Riau II electoral district (Dapil Riau II). In general, research on political communication strategies, political marketing and communication models can help understand how political parties and legislative candidates design steps to gain votes. The purpose of this study is to analyze political communication strategies, political marketing, and to find and analyze the political communication model carried out by Syahrul Aidi Maazat in winning the legislative election for members of the Indonesian House of Representatives in 2024 for the Riau II Electoral District.
The research method employed is qualitative research. The study involved 20 informants, selected using purposive sampling for political communicators and accidental sampling for the voter community. The object of the research is political communication strategies. Data collection techniques included direct interviews with sources, supported by documentation such as data from PKS, data from the Volunteer Team Coordinator, news articles, books, and journals as secondary data, as well as interview results as primary data. The researcher used non-participant observation, whereby phenomena or activities are observed without direct involvement in them. Data analysis techniques included data reduction, data presentation, and conclusion drawing. To ensure data validity, the study used triangulation techniques, extended participation, and peer discussion.
The results of the study indicate that political communication strategies include maintaining figures and institutions, creating togetherness, and building consensus which are important elements in a political communication strategy. Political marketing includes Product; positioning people's representatives who are easy to contact and trustworthy. Promotion; The most effective promotion is done through social media. Price; spending funds of 2.3 billion. Place; The campaign utilizes a defensive strategy in the main base (Kampar Regency) and an intensive strategy in other areas. The political communication model that researchers found was a circular communication model, namely political communicators, political formulations, media, message interpretation, political communicants, reactions and actions, and noise.

Key words : Political Communication Strategy, Political Marketing, Communication Model

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2210248033

Penerbit

Pekanbaru : Universitas Riau Pascasarjana Tesis Ilmu Komunikasi., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2210248033

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Jaka

Versi lain/terkait

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