CD Skripsi

Representasi Pria Metroseksual Dalam Iklan Avoskin Park Hyung Sik Dan Refal Hady

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A metrosexual is a man who pays particular attention to his body, which not only includes a healthy and attractive body condition, but also includes the appearance of his skin and hair. Avoskin advertisements represent metrosexual men by not only focusing on the masculine image commonly used in male model advertisements in the media. This research aims to analyze the representation of metrosexual men in Avoskin advertisements of Park Hyung Sik and Refal Hady.
The research method used is qualitative research method with Roland Barthes semiotic analysis technique. The data analysis unit of this research amounted to 10 scenes, consisting of 5 scenes in each video. The data collection techniques used are documentation and literature study, with triangulation data validity techniques.
The results showed that the cut scenes in Avoskin Park Hyung Sik and Avoskin Refal Hady advertisements represent metrosexual men seen from denotation, connotation, and mythical meanings. The denotation meaning of metrosexual men is highlighted from the aspect of urban residence and stable employment. The connotation meaning of metrosexual men is a productive lifestyle and consumerism. There are five myths developed in the Avoskin Park Hyung Sik advertisement, namely the belief that waking up at noon can bring disaster; men are narcissistic creatures; only women need me time; men who take care of their faces are considered unmasculine; and men are not consumptive creatures. Whereas in the Avoskin Refal Hady ads, there are five myths developed, namely men who avoid the sun are considered weak; there is no need to use sunscreen if they are indoors; men do not need to take care of their skin let alone use skincare; wearing sunscreen can eliminate the benefits of sunlight and even cause or trigger cancer.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2001125786

Penerbit

Pekanbaru : Universitas Riau FISIPOL Ilmu Komunikasi., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2001125786

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

ERA

Versi lain/terkait

Lampiran Berkas

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