CD Skripsi

Pemanfaatan Media Sosial Sebagai Media Penggalangan Dana Zakat Infak Sedekah Waqaf Pada Dompet Dhuafa Riau

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The increasing trend of using social media and the internet among Indonesians has become a forum for Dompet Dhuafa Riau to utilize social media in fundraising activities. Instagram @ddriauorg has obtained an organic blue tick logo with an engagement rate of 0.88% which is the highest among the instagrams of philanthropic institutions in Pekanbaru, the whatsapp social media used is also a type of whatsapp business API with a green tick logo. The purpose of this research is to analyze how the immediacy on Dompet Dhuafa Riau's social media as a communication medium for fundraising zakat infak sedekah and waqaf, to analyze how the diversity of gestures on Dompet Dhuafa Riau's social media as a communication medium for fundraising zakat infak sedekah and waqaf, to analyze how language variation on Dompet Dhuafa Riau's social media as a communication media for fundraising zakat infak sedekah and waqaf, to analyze how personal sources on Dompet Dhuafa Riau's social media as a communication media for fundraising zakat infak sedekah and waqaf.
This research method is descriptive qualitative. Primary data sources are the results of interviews and secondary data from the results of documentation and observation of social media instagram and whatsapp, data obtained through informant interviews from Dompet Dhuafa Riau as many as 3 people conducted at the Dompet Dhuafa Riau office, documentation and observation on Instagram and whatsapp Dompet Dhuafa Riau. Supporting data was obtained through interviews with @ddriuaorg Instagram followers via Instagram direct massage. Furthermore, the data was analyzed using the Miles and Huberman analysis method, namely data collection, data reduction, data presentation, and data verification (conclusions).
The results of the research on the aspect of immediacy, namely Instagram and WhatsApp can convey information related to fundraising in realtime and quick feedback on WhatsApp. In the aspect of gesture diversity, whatsapp uses a verbal approach through personalizing messages to donors, while instagram uses a nonverbal approach by highlighting the graphic design, audio visual, and animation sides that are appropriate in fundraising content. In the aspect of language variation, Instagram @ddriauorg emphasizes the use of viral language abbreviations and persuasive sentences as well as the use of symbols in the form of numbers and images that are appropriate to attract donations. In the aspect of personal sources, Instagram @ddriauorg displays content in the form of videos and photos based on the problems that occur so as to arouse the feelings and emotions of donors to donate or share content with others.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2001110076

Penerbit

Pekanbaru : Universitas Riau FISIPOL Ilmu Komunikasi., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2001110076

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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