CD Skripsi

Strategi Komunikasi Kantor Wilayah Kementerian Agama Provinsi Riau Dalam Menerapkan Aplikasi Haji Pintar

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The Hajj pilgrimage is one of the pillars of Islam. Organizing the Hajj pilgrimage in Indonesia is carried out by the Ministry of Religion of the Republic of Indonesia. One of the government's tips for improving the quality of work is to utilize developments in information technology through applications. The Ministry of Religion has launched an Android smartphone or smart phone-based application called "Smart Haji" which was released in 2015 with the hope of making it easier for pilgrims to get information about the Hajj pilgrimage. The aim of this research is to analyze and determine the communication strategy of the Riau Province regional office of the Ministry of Religion in socializing the Snart Haji application.
This study used qualitative research methods. The subjects in this research were the staff of the regional office of the Riau Province Ministry of Religion, prospective Hajj pilgrims and the community. Data collection techniques consist of observation, interviews and documentation. Meanwhile, data analysis techniques use interactive analysis according to Miles and Huberman. The data validity techniques used in this research are extended participation and triangulation.
The results of the research show that the communicator strategy carried out by the Ministry of Religion of Riau Province in implementing the smart Hajj application is by conducting an evaluation that seeks to improve services for organizing the Hajj as well as conducting outreach about the smart Hajj application. Riau Province Ministry of Religion's Message Strategy in Implementing the Smart Hajj Application which has many features that can be accessed by prospective Hajj pilgrims and Hajj pilgrims. In accordance with the aim of launching this application, it is to improve the services of the Ministry of Religion and to facilitate communication between the Ministry of Religion and the congregation through the features in this smart Hajj application. The media strategy of the Ministry of Religion of Riau Province in implementing the smart Hajj application, the media used by the Ministry of Religion in implementing the smart Hajj application, namely, the Press Release carried out by the Ministry of Religion of the Republic of Indonesia to the press (journalists) is news related to the "Smart Hajj" application and inviting the public to download the application. And the Sounding was carried out to the highest leadership of the Hajj section at the Riau Province Ministry of Religion Office. The communication strategy carried out by the Ministry of Religion in socializing the smart Hajj application is still somewhat unsuccessful, this can be scen from several people who still do not know about the smart Hajj application, this incident is caused by the information conveyed not having reached its maximum target. Thus, it is hoped that the results of this research will become reference material for the Ministry of Religion in increasing the introduction of smart Hajj applications to the public, especially people who do not have smartphones and cannot access the internet or social media.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1701121636

Penerbit

Pekanbaru : Universitas Riau FISIPOL Ilmu Komunikasi., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1701121636

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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