CD Skripsi
Strategi Komunkasi Dinas Sosial Kabupaten Rokan Hilir Dalam Mensosialisasian Program Keluarga Harapan Terhadap Penerima Pkh Di Kecamatan Bangko
The Family Hope Program (PKH) is a social protection program for Very Poor Households (RTSM) and for family members who have carried out the stipulated terms and lconditions. lThe lPKH lcomponent lfocuses lon leducation land lhealth lfor lvery lpoor lfamilies. lBased lon lthe lRegulation lof lthe lMinister lof lSocial lAffairs lNumber l1 lof l2018 lconcerning lthe lFamily lHope lProgram, lthe lbeneficiaries lof lthe lFamily lHope lprogram lare for pregnant / breastfeeding mothers, children under 6 years old, children attending school, parents of Ianjut age (60 years and above), and people with severe disabilities. The goal of PKH is to reduce the number and break the chain of poverty, improve human resources, and change the attitude of rejecting the improvement lof lwelfare lfrom lpoor lgroups. lIn lparticular, lPKH laims lto limprove laccess land lquality lof leducation land lhealth lservices lfor lpeople lwho lare lregistered las lPKH lparticipants. L
The lpurpose lof lthis lstudy lis lto lfind lout lhow lthe lstrategy lfor lselecting lCommunicators by the Rokan Hilir Regency Social Service in socializing the PKH Program to PKH recipients and to find out how the Message lDelivery lStrategy lby lthe lRokan lHilir lRegency lSocial lService land lPKH lassistants lin lSocializing lthe lPKH lProgram lto lPKH lrecipients. lThis lresearcher luses ldescriptive lqualitative lmethods, land linterview land ldocumentation ldata lcollection ltechniques.
The Communication Strategy of the Family Hope Program (PKH) lin lproviding lInformation lto lPKH lAssistance lRecipients lin lBangko lDistrict, lRokan lHilir lRegency, lcan lbe lconcluded lwhere lthe lstrategy lcurrently lcarried lout lby lthe lSocial lService lhas lbeen lrunning lwell, lthe lfocus lof lthe lstrategy lcarried lout lis lto lprovide lsocialization lto lthe lPKH lrecipient lcommunity, lnamely lwith lvarious laspects, namely communicators, messages conveyed, audience, media and also the response given even though it went well, there were obstacles faced, namely lthe lPKH lrecipient lcommunity lwho lstill lhad la llow llevel lof lunderstanding lof lthe lPKH lmaterial lprovided lby lthe lPKH lCompanion lwas ldue lto lthe lPKH lrecipient lcommunity lhaving la llow llevel lof leducation. lIt lis lhoped lthat lin lthe lfuture, lthe lSocial lService as well as PKH companions as communicators in communication strategies in socializing the PKH program will further improve their communication style so that the public is more aware of the purpose of the PKH program.
Keywords: Strategy, Preventive, Social Welfare
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