CD Skripsi

Pengaruh Servicescape, Variasi Menu, Dan Cita Rasa Terhadap Pembelian Ulang Pada Rumah Makan Shanaya Food Pekanbaru

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This study aims to determine and analyse the effect of servicescape, menu variations and product taste on consumer repurchase at Shanaya Food Restaurant Pekanbaru. This study uses a quantitative approach by distributing questionnaires to 96 respondents who are consumers of Shanaya Food. Sampling this research using non-probability sampling method, namely by purposive sampling. This research uses multiple linear regression analysis methods using SPSS version 29. The results showed that servicescape has a significant effect on consumer repurchase. Menu variation has a significant effect on consumer repurchase. Furthermore, product taste has a significant effect on consumer repurchase. Simultaneous tests show that the variables of servicescape, menu variation and product taste have a positive and significant effect on consumer repurchase at Shanaya Food Restaurant Pekanbaru. The coefficient of determination test results show a value of 85.6%. The remaining 14.4% is influenced by other factors not examined in this study.


Keywords: servicescape; menu variation; product taste; consumer repurchase

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2101112437

Penerbit

Pekanbaru : Universitas Riau FISIPOL Administrasi Bisnis., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2101112437

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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