CD Skripsi
Pengaruh Physical Evidence Dan Perceived Value Terhadap Revisit Intention Dengan Kepuasan Pengunjung Sebagai Variabel Intervening Pada Labersa Waterpark Riau Fantasi
This study aims to determine and explain the effect of physical evidence and perceived value on revisit intention through visitor satisfaction as an intervening variable for visitors to Labersa Waterpark Riau Fantasi. This research uses quantitative research methods. The sampling technique used was Accidental Sampling with a sample size of 98 respondents. The data obtained was analyzed using SmartPLS 4.0 software. The results showed that physical evidence has a significant effect on revisit intention, perceived value has a significant effect on revisit intention, physical evidence has a significant effect on visitor satisfaction, perceived value has a significant effect on visitor satisfaction, visitor satisfaction has a significant effect on revisit intention, visitor satisfaction is able to mediate the effect of physical evidence and perceived value on revisit intention.
Keywords: Physical Evidence; Perceived Value; Visitor Satisfaction; Revisit Intention
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