CD Skripsi

Manajemen Public Relations Dalam Membangun Hubungan Eksternal Pada Event Beat Diabetes Dan Beat Hypertension Pt Nutrifood Indonesia Area Pekanbaru

---

Public Relationss (PR) management is essentially a process that involves planning and executing strategic communication to build and maintain good Relationship between an organization and its public. In this context, PT Nutrifood Indonesia utilizes PR to introduce the company's health programs while strengthening their brand image as a company concerned with public health through events like Beat Diabetes and Beat Hypertension. The aim of this study is to understand how PT Nutrifood Indonesia manages the four key stages of PR management: planning, organizing, implementing, and evaluating, in order to create a positive impact that supports the company's vision of building good external Relationship with the public and external partners.
This research is a descriptive study using a qualitative method. Descriptive research is conducted to understand the value of one or more variables without making comparisons or linking them to other variables, using data collection techniques such as interviews, observations, documentation, and triangulation. Data were gathered through in-depth interviews with PR managers, company staff, and several external partners involved in the company's PR activities, with a total of eight (8) informants. Based on Miles and Huberman, qualitative data analysis was conducted interactively through a process of data reduction, data display, and verification.
The results of the study show that PT Nutrifood Indonesia's PR management successfully created positive external Relationship through effective communication and strategic collaboration with local communities and sponsor partners. In the planning phase, the team successfully mapped out the target audience and established intensive communication with various parties. The event implementation involved coordination with health agencies, distributors, and vendors to ensure the availability of relevant facilities and products. Despite technical challenges such as suboptimal participation in some sessions, the event overall increased public awareness of health issues and strengthened the company’s image. The evaluation revealed that the strategies implemented successfully achieved the event's objectives, although a more structured impact assessment mechanism is needed for future improvements.

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

2001114424

Penerbit

Pekanbaru : Universitas Riau FISIPOL Ilmu Komunikasi., 2025

Deskripsi Fisik

-

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

2001114424

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar