CD Skripsi
Teknik Komunikasi Persuasif Pt Bestprofit Futures Pekanbaru Dalam Menarik Nasabah Untuk Berinvestasi
PT Bestprofit Futures Pekanbaru is an officially registered futures brokerage company listed with BAPPEBTI. By investing a large initial capital without fully understanding the transactions involved, clients suffer losses and ultimately blame PT Bestprofit Futures Pekanbaru. News about customer losses at PT Bestprofit Futures Pekanbaru creates a negative image of the company and customer hesitation to invest. Therefore, there is a need for persuasive communication techniques employed by PT Bestprofit Futures Pekanbaru to attract customers to invest. This study aims to determine the association techniques used by PT Bestprofit Futures Pekanbaru in attracting customers to invest, the reward techniques used by PT Bestprofit Futures Pekanbaru in attracting customers to invest, and the barriers to persuasive communication faced by PT Bestprofit Futures Pekanbaru in attracting customers to invest.
This research uses a qualitative method with a descriptive approach. This research was conducted at PT Bestprofit Futures Pekanbaru. There are five informants selected through purposive and snowball sampling techniques. Data collection was conducted through observation, interviews, and documentation. This research uses Miles and Huberman's interactive data analysis with data validity checks conducted through prolonged engagement and triangulation.
The results of this study show that the persuasive communication association techniques applied by PT Bestprofit Futures Pekanbaru in attracting customers to invest include a neat and professional appearance, good service, linking investment products with capital market trends, spreading the benefits of investing, the company's advantages and successes, and social proof. The persuasive communication reward techniques applied are company thumbnail "1 day 1 point gets 1 million” and attractive promotions. The obstacles encountered during the persuasive communication process are, first, technical obstacles, customers who do not have capital, the busyness and activities of clients that cannot be disturbed, and physical conditions that do not allow it; second, semantic obstacles, such as the use of unfamiliar terms, lack of knowledge and understanding, and message ambiguity; and third, behavioral obstacles, such as distrust of the company and bad experiences experienced by previous customers.
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