Image of Pengaruh Kualitas Produk, Harga, Dan Lifestyle Terhadap Keputusan Pembelian Dengan Citra Merek Sebagai Variabel Intervening Pada Smartphone Xiaomi Di Kota Pekanbaru (Studi Kasus Pada Mahasiswa Universitas Riau)
Penanda Bagikan

CD Skripsi

Pengaruh Kualitas Produk, Harga, Dan Lifestyle Terhadap Keputusan Pembelian Dengan Citra Merek Sebagai Variabel Intervening Pada Smartphone Xiaomi Di Kota Pekanbaru (Studi Kasus Pada Mahasiswa Universitas Riau)

THE INFLUENCE OF PRODUCT QUALITY, PRICE, AND LIFESTYLE ON
PURCHASE DECISION WITH BRAND IMAGE AS AN INTERVENING
VARIABLE ON XIAOMI SMARTPHONES IN PEKANBARU CITY
(Case Study on Students of Riau University)
Muhammad Amin Hidayatullah
Abstract
The purpose of this study is to analyze the significance of the influence of
product quality, price, and lifestyle on purchase decisions with brand image as an
intervening variable on Xiaomi smartphones in Pekanbaru city, with a case study
on students of Riau University.
This research is a case study with a quantitative method approach. The
subjects of the study are students of Riau University in Pekanbaru as respondents.
The subjects of the study are students of the University of Riau in Pekanbaru as
respondents. data collection using questionnaires, observations, and also
interviews. In this study, the model and data analysis technique used a path analysis
approach. (Path Analysis). Before conducting the path analysis, an instrument
quality test and classical assumption test were first carried out, along with
hypothesis testing processed using the SPSS (Statistical Program for the Social
Sciences) version 26 for Windows, with 96 respondents.
The research results indicate that product quality, price, and lifestyle
significantly affect purchasing decisions with brand image as an intervening
variable on Xiaomi smartphones. The product quality obtained a t-value of (2.225),
price t-value (2.074), lifestyle t-value (2.652), and brand image t-value (7.203), all
of which are greater than the t-table value. (1,986)
image.

Ketersediaan
#
Perpustakaan Universitas Riau 1802110470
1802110470
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
1802110470
Penerbit
Pekanbaru : Universitas Riau – F.EKONOMI DAN BISNIS – MANAJEMEN.,
Deskripsi Fisik
-
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
1802110470
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
MANAJEMEN
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

Lampiran Berkas
Komentar
Anda harus masuk sebelum memberikan komentar