CD Skripsi

Pengaruh Kualitas Pelayanan, Promosi, Dan Lokasi Terhadap Loyalitas Konsumen Pada Pesona Coffee Pekanbaru

---

This study aims to determine and analyze the effect of service quality (X1) and promotion (X2) on consumer loyalty (Y) through location (Z) at Pesona Coffee Pekanbaru. The research data were obtained from questionnaires distributed to consumers of Pesona Coffee Pekanbaru. The sampling as the object of this study was 100 respondents. This study uses a quantitative method with data analysis through the SmartPLS 3 program. The data analysis process includes various stages, such as convergent validity and discriminant validity tests, reliability tests, determination coefficient tests, model fit indices tests, path coeffecient, and hypothesis testing. The results of the research conducted found that: (1) service quality directly has a positive and significant effect on consumer loyalty, (2) promotion directly has a positive and significant effect on consumer loyalty, (3) service quality directly has a positive and significant effect on location, (4) promotion directly has a positive and significant effect on location, (5) location directly has a positive and significant effect on consumer loyalty, (6) service quality indirectly has a positive and significant effect on consumer loyalty through location,
(7) promotion indirectly has a positive and significant effect on consumer loyalty through location.
Keywords: Service Quality, Promotion, Consumer Loyalty, and Location

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

2101111279

Penerbit

Pekanbaru : Universitas Riau FISIPOL Administrasi Bisnis., 2025

Deskripsi Fisik

-

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

2101111279

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar