CD Skripsi

Pengaruh Bauran Promosi Dan Potongan Harga Terhadap Keputusan Pembelian Sepeda Motor Honda Vario Pada Pt. Indako Trading Coy Honda Labuhanbatu Utara

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This study aims to analyze the relationship and influence of promotional mix and discount variables on purchasing decisions for Vario motorcycles at PT. Indako Trading Coy Honda Labuhanbatu Utara. The research method used in this study is quantitative. The data sources consist of primary and secondary data. The sampling method involved distributing questionnaires and conducting interviews with 99 respondents from a population of 131 who purchased Vario motorcycles at PT. Indako Trading Coy Honda Labuhanbatu Utara. The partial test results indicate an influence of the promotional mix variable on purchasing decisions. The F-test shows a simultaneous relationship between variables X and Y as Fcount > Ftable. The R Square value is 0.753, indicating that 75.3% of the purchasing decision variable is positively influenced by the promotional mix and discounts, while the remaining 24.7% is influenced by other variables. The promotional mix helps consumers in seeking information and meeting their expectations of the product. Discounts provide benefits and financial relief to consumers who intend to purchase motorcycles, thereby enhancing purchasing decisions at PT. Indako Trading Coy Honda Labuhanbatu Utara.

Keywords: Promotional Mix, Discounts, Purchasing Decisions.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

200110077

Penerbit

Pekanbaru : Universitas Riau FISIPOL Administrasi Bisnis., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

200110077

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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