CD Skripsi

Pengaruh Isi Pesan Kesehatan Pada Program Formula (Formasi Musik Lambat) Terhadap Literasi Kesehatan Pendengar Radio Gress Fm Pekanbaru

---

One of the electronic mass communication media that currently still exists in the middle of society is radio. One of the famous radio in Pekanbaru is Radio Gress 105.8 FM. The Gress FM radio broadcast program that provides information about health is the FORMULA (Slow Music Formation) broadcast program. In this study, researchers used the S-R (Stimulus-Response) theory which assumes that communication (stimulus) can stimulate individuals to respond in a special way. The purpose of this study was to analyze the effect of health message content on the FORMULA (Slow Music Formation) program on the health literacy of Gress FM Pekanbaru radio listeners.
The research method used is quantitative with an explanatory approach and uses a questionnaire as the main tool for collecting data. Determination of the number of samples was carried out by applying the unknown population formula with an error tolerance limit of 5% which resulted in 100 respondents. The sample was selected through accidental sampling technique using IBM SPSS 26 for Windows for data processing. The results of this study indicate that all indicators used as measuring instruments on the message content variable (X) and health literacy (Y) are valid, where r count> r table of 0.361 so it is feasible to analyze. Then the reliability test with the Alpha Cronbach approach has acceptable category results.
Then from this study, it is known that the results of simple linear regression analysis show the t value of 21.208> t table value of 1.984 with the meaning that there is an influence of health message content on the FORMULA program (Slow Music Formation) on the health literacy of Gress FM Pekanbaru radio listeners. The test of the coefficient of determination shows the value of R2 (Square) of 0.821. The magnitude of the coefficient of determination R2 (Square) means that the effect of health message content on the FORMULA program (Slow Music Formation) on the health literacy of Gress FM Pekanbaru radio listeners is 82.1% which falls into a very strong category. Therefore, the results showed that H0 was rejected and Ha was accepted. So, it can be concluded that the content of health messages on the FORMULA (Slow Music Formation) program can play an important role in improving the health literacy of Gress FM Pekanbaru radio listeners.

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

2001110984

Penerbit

Pekanbaru : Universitas Riau FISIPOL Ilmu Komunikasi., 2025

Deskripsi Fisik

-

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

2001110984

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar