CD Skripsi

Strategi Komunikasi Dinas Perhubungan Dalam Penerapan Parkir Menggunakan Electronic Data Capture (Edc) Di Kota Pekanbaru

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The increasingly rapid development of information technology has encouraged the transition of conventional work systems to the digital era, including in the parking sector. This step is a follow-up to the Pekanbaru Mayor Regulation Number 138 of 2021 concerning Parking Implementation, which regulates the use of information technology. One of the innovations that has emerged is the efforts of the Pekanbaru City Transportation Agency to improve services in the parking sector through the implementation of a cashless parking system or non-cash payments. This study aims to analyze the Communication Strategy of the Transportation Agency in Implementing Parking Using Electronic Data Capture (EDC) in Pekanbaru City.
This research method uses a qualitative approach with data collection techniques in the form of observation, interviews and documentation. The respondents of this study consisted of the Head of the Pekanbaru City Transportation Agency, Head of the Parking UPT of the Pekanbaru City Transportation Agency, Director of PT. Yabisa Sukses Mandri, Jukir (parking attendants) and parking service users. The collected data were analyzed using interactive analysis to identify findings that were relevant to the research objectives.
The results of the study showed that 1) the Pekanbaru City Transportation Agency succeeded in identifying diverse communication target groups, especially by considering demographic differences such as age and user habits. This target identification effort is an important step in adjusting a more effective communication strategy, 2) The selection of communication media by the Transportation Agency includes the use of digital media (social media) and traditional media (banners, brochures, and direct communication). This strategy helps reach various community groups. Social media is effective for young users who are more familiar with technology, while direct communication by parking attendants is more suitable for users who need technical assistance in the field, 3) The message conveyed by the Transportation Agency is designed to be simple, clear, and persuasive. This message emphasizes the benefits of using EDC, such as efficiency and ease of transactions, 4) Parking attendants play an important role as communicators who provide direct education to users about the EDC system. The success of implementation in the field is greatly influenced by the ability of parking attendants to explain and persuade users to switch to non-cash payments

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2001113644

Penerbit

Pekanbaru : Universitas Riau FISIPOL Ilmu Komunikasi., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2001113644

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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