CD Skripsi

Komunikasi Pemasaran Terpadu Chinoss Coffe Space Second Home Dalam Meningkatkan Jumlah Pelanggan

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Chinoss Coffeespace Second Home is a micro, small and medium business operating in the Food and Beverage industry which focuses on the coffee shop business which was initiated by a family in 2019. The reason the researcher chose the research object at Chinoss Coffeespace Second Home was because he saw that Chinoss Coffeespace was able to survive in the midst of so many current coffee shop and adding outlets in Pekanbaru, as well as marketing methods used by Chinoss Coffeespace Second Home to increase the number of customers. With so many coffee shops in Pekanbaru, Chinoss Coffeespace Second Home has a bigger challenge in maintaining and even increasing the number of visitors at Chinoss Coffeespace Secondhome. In this research, the problem analyzed is how marketing communication uses advertising, sales promotion and personal selling to increase Chinoss Coffee Space Secondhome customers in Pekanbaru City.
This research uses a qualitative descriptive research method, with data collection techniques in the form of interviews, observation and documentation. Meanwhile, determining research subjects uses purposive techniques. There were
10 informants in this research, namely 1 Owner of Chinoss Coffeespace Secondhome, 3 employees, 3 loyal customers, 3 new consumers. The data analysis technique uses interactive analysis according to Miles and Huberman, namely data collection, data reduction, data presentation and drawing conclusions. The technique for checking the validity of this research data is an extension of participation and triangulation using source triangulation techniques.
The results of this research are, firstly, the advertising carried out by Chinoss Coffeespace Second Home is advertising that uses social media and events, both collaborative events and events that Chinoss creates itself. Second, promotions carried out by Chinoss include competitions, weddings and other events. Third, Chinoss Coffeespace Second Home carries out effective personal selling through word of mouth and actively communicates well with its customers.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2001126065

Penerbit

Pekanbaru : Universitas Riau FISIPOL Ilmu Komunikasi., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2001126065

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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