CD Skripsi

Pengaruh Harga Produk Dan Lokasi Usaha Terhadap Loyalitas Konsumen Pada Usaha Batu Bata Merah Berkat Yakin Di Kelurahan Kulim Pekanbaru

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This study aims to determine the influence of product prices and business locations on consumer loyalty in the Berkat Yakin red brick business in Kulim Village, Pekanbaru. The methods used in this study are descriptive and quantitative statistics. The sample in this study amounted to 96 respondents which was determined using the purposive sampling technique and using a questionnaire as a data collection instrument which was statistically tested through the SPSS 30 program. From the data analysis that has been carried out, it is obtained that the product price (X1) has a significant effect on consumer loyalty (Y), the business location (X2) has a significant effect on consumer loyalty (Y), and the product price (X1), the business location (X2) has a significant effect on consumer loyalty (Y) in the Berkat Yakin red brick business in Kulim Village, Pekanbaru.

Keywords: Product Price, Business Location, and Consumer Loyalty.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2101134503

Penerbit

Pekanbaru : Universitas Riau FISIPOL Administrasi Bisnis., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2101134503

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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