CD Skripsi

Pengaruh Perceived Ease Of Use Dan Harga Terhadap Kepuasan Konsumen Maxim Di Universitas Riau

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This study aims to determine the effect of Perceived Ease of Use (PEOU) and Price on Consumer Satisfaction Maxim at University of Riau, especially Faculty of Social and Political Sciences. This study uses a quantitative approach with 96 respondents selected using accidental sampling techniques. This study uses the IBM SPSS version 30 analysis tool by applying validity tests, reliability tests, normality tests, heteroscedasticity tests, multicollinearity tests, multiple regression analysis, t-tests, f-tests, and coefficient of determination (R²) tests. The results of the study indicate that PEOU and Price have a positive and significant effect on Consumer Satisfaction partially. In addition, PEOU and Price also have a positive and significant effect on Consumer Satisfaction simultaneously. Findings in the field show that the Maxim application is easy to use and the prices set by Maxim are considered affordable. Thus, this encourages satisfaction among consumers using Maxim.

Keywords: Perceived Ease of Use (PEOU), Price, Consumer Satisfaction, Maxim

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2101112648

Penerbit

Pekanbaru : Universitas Riau FISIPOL Administrasi Bisnis., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2101112648

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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