CD Skripsi

Pemanfaatan Media Sosial Marketing Instagram Dalam Meningkatan Penjualan Pada Jambu Kristal Pekanbaru

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Pekanbaru City is a metropolitan city that has businesses that can develop rapidly. The large number of online shop users in Pekanbaru reflects the large number of people who are interested in shopping online rather than going directly to the shop, such as the Pekanbaru crystal guava fruit shop which uses Instagram social media to promote its products. Instagram is a social networking-based application that focuses more on sharing photos which allows users to take photos and videos. Instagram is the right platform to promote a product. The use of Instagram is an effective use of social media marketing and provides benefits for the Pekanbaru Crystal Guava Fruit Shop. This research aims to understand how Instagram social media is used to increase sales of Pekanbaru Crystal Guava.
This research uses a qualitative research method using a descriptive approach. This qualitative research aims to explain phenomena through interview, observation and documentation data collection techniques. In this study there were
5 informants who were taken using purposive techniques. In data analysis techniques by reducing data, presenting data, and drawing conclusions. And checking the validity of the data was carried out using triangulation techniques.
The results of this research show that the use of Instagram as a digital marketing communication medium is in accordance with the concept of The Circular Of Some. At the Share stage, there are three important aspects that must be considered, namely, the background of selecting Instagram, selecting the target market, and how to build consumer trust. Secondly, there are two stages of Optimize, such as the communication planning stage and the optimization stage. At the Manage stage, there are three important aspects that must be considered, namely, the Instagram monitoring stage, the evaluation stage, and the feedback management stage. At the Engage stage there are two aspects of the stage, namely, influencer relations, and building consumer trust.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1901110671

Penerbit

Pekanbaru : Universitas Riau FISIPOL Ilmu Komunikasi., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1901110671

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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