CD Skripsi

Pengaruh Konten Pemasaran Obat Herbal Zymuno Terhadap Keputusan Pembelian Pada Followers Akun Media Sosial Tiktok @Zymuno_Store

---

TikTok is an application that is still an application that is widely downloaded and used by a wide audience. The TikTok application has a trending feature so that users can see videos that are currently being watched by the public and are currently popular. The TikTok account @Zymuno_store is a user of the TikTok application whose entire content contains promotions of the herbal medicine Zymuno. The TikTok account @Zymuno_store provides a lot of information regarding the benefits of consuming the herbal medicine Zymuno. This research aims to measure the influence of marketing content for the herbal medicine Zymuno on purchasing decisions among followers of the TikTok account @Zymuno_store.
The research method used is a survey using a questionnaire as a data collection instrument. The research population consisted of followers of the @Zymuno_store account, and the research sample was selected using the Slovin formula and obtained as many as 100 people. Data analysis was carried out using a simple linear regression test and a coefficient of determination test to determine the extent to which marketing content influences followers' purchasing decisions.
In this research, it is known that a constant value of 4.395 means that the consistent value of the purchasing decision variable is 4.395. The X regression coefficient of 0.715 states that for every 1% additional marketing content, the value of the increase in purchasing decisions increases by 0.715. The regression coefficient is positive. The value in the t-calculation gets a value of 14.268. And the t-table value is 1.966. And in this research, the results obtained were an R value = 822 and a coefficient of determination (Rsquare) of 0.675. This figure shows that the contribution of marketing content variables to purchasing decisions among followers is 67.5%, which is in the strong category.

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

2001136166

Penerbit

Pekanbaru : Universitas Riau FISIPOL Ilmu Komunikasi., 2025

Deskripsi Fisik

-

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

2001136166

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar