CD Skripsi

Pengaruh Harga Terhadap Loyalitas Konsumen Melalui Kepuasan Konsumen Sebagai Variabel Intervening Pada Extract Cafe Pekanbaru

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This study aims to determine the effect of price on customer loyalty through customer satisfaction as an intervening variable at Extract Café Pekanbaru. The method used in this research is descriptive statistics with a quantitative approach. The sample in this study amounted to 100 respondents with purposive sampling technique. The measurement scale uses a Likert scale. From data analysis with measurement models, structural models, and hypothesis testing, using SmartPLS4 software, the results show that price has a positive and significant effect directly on consumer loyalty. Price has a positive and significant effect directly on customer satisfaction. Customer satisfaction has a positive and significant effect directly on customer loyalty. Customer satisfaction mediates the effect of price on customer loyalty positively and significantly.

Keywords: Price, Consumer Loyalty, Customer Satisfaction

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2101126032

Penerbit

Pekanbaru : Universitas Riau FISIPOL Administrasi Bisnis., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2101126032

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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