CD Skripsi

Pengaruh Literasi Keuangan Dan Minat Menggunakan E-Commerce Terhadap Keberlangsungan Usaha Umkm Bidang Otomotif Di Pekanbaru

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This study aims to determine the effect of financial literacy and interest in using e-commerce on the sustainability of automotive UMKM businesses in Pekanbaru. The study population was 89 small businesses and sampling was done using the proportional simple random sampling technique. The number of samples in this study was determined using the Slovin formula so that a research sample of 78 small automotive business units was obtained. Questionnaires were used to collect data that was shared directly. The collected data was tabulated and then analyzed using multiple linear regression analysis. Hypothesis testing was carried out using the F test and t test. Then, the results of the study showed that financial literacy and interest in using e-commerce had an effect on business continuity both simultaneously and partially. Therefore, the better the knowledge of financial literacy in business and the higher the interest in using e-commerce in business actors, the better the impact on business continuity.
Keywords: Business Sustainable, Financial Literacy, Interest in Using E-Commerce

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1805112682

Penerbit

Pekanbaru : Universitas Riau FKIP Pendidikan Ekonomi., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1805112682

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PENDIDIKAN ILMU PENGETAHUAN SOSIAL

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mauli

Versi lain/terkait

Lampiran Berkas

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