CD Skripsi

Pengaruh Mobile Usefulness, Hedonic Motivation, Dan Facilitating Conditions Terhadap behaviouralintention Umkm Untuk Menggunakan Qris Di Kota Pekanbaru

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ABSTRACT
This study aims to analyze the influence of Mobile Usefulness, Hedonic Motivation,
and Facilitating Conditions on the Behavioral Intention of Micro, Small, and
Medium Enterprises (MSMEs) to use QRIS in Pekanbaru. The research uses the
UTAUT2 framework with a quantitative approach. Data were collected through
questionnaires distributed to 100 MSMEs respondents. The data analysis was
carried out using Structural Equation Modeling with SmartPLS. The results showed
that all three variables have a positive and significant influence on the behavioral
intention to use QRIS. Mobile Usefulness had the highest impact, followed by
Hedonic Motivation and Facilitating Conditions. The findings indicate that even
though the perception levels were relatively moderate, these variables still play a
crucial role in shaping the intention to adopt QRIS among MSMEs.
Keywords: behavioural intention, mobile usefulness, hedonic motivation,
facilitating conditions, UTAUT2

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2102111641

Penerbit

Pekanbaru : Universitas Riau – F.EKONOMI DAN BISNIS – AKUNTANSI., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2102111641

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Akuntansi

Info Detail Spesifik

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Pernyataan Tanggungjawab

daus

Versi lain/terkait

Lampiran Berkas

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