CD Skripsi
Pengaruh Kompatibilitas, Kompleksitas, Dan Keunggulan Relatif Terhadap Niat Untuk Mengadopsi Cloud Accounting (Bukti Empiris Terhadap Pelaku Umkm Di Kota Pekanbaru)
              ABSTRACT
This study aims to analyze the influence of compatibility, complexity, and relative advantage on the intention of Micro, Small, and Medium Enterprises (MSMEs) in Pekanbaru City to adopt cloud accounting. This research method uses a quantitative approach with data collection techniques through distributing questionnaires to MSMEs. Data analysis was conducted using the Structural Equation Modeling (SEM) method with the Partial Least Square (PLS) approach. The results show that compatibility and relative advantage have a significant positive effect on the intention to adopt cloud accounting. Meanwhile, complexity has a negative effect on adoption intention. These findings indicate that the higher the level of suitability and technological advantage perceived by MSMEs, the more likely they are to adopt cloud accounting, while a high level of complexity actually decreases this intention.
Keywords: Compatibility, Complexity, Relative Advantage, Cloud Accounting, Adoption Intention.            
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