CD Skripsi

pengaruh intensitas akses media sosial tiktok terhadap perilaku konsumtif produk fashion pada mahasiswa universitas riau

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This study aims to analyze the effect of TikTok social media access intensity on
consumer behavior of fashion products. The study population was 35,388 students
of Riau University. The sampling technique used simple random sampling with the
criteria used were Riau University students who used the TikTok application. The
sample used was 397 based on the Slovin formula. The data collection method
was carried out by distributing questionnaires online. Data were analyzed using
descriptive analysis and simple linear regression analysis. Based on the results of
the descriptive analysis, the intensity of TikTok social media access was in the low
category, while consumer behavior was in the moderate category. The intensity of
TikTok social media access had a positive and significant effect on consumer
behavior of fashion products among Riau University students, although the level
of TikTok social media access intensity was in the low category. This shows that
there are other factors besides the intensity of TikTok social media access that
influence consumer behavior of fashion products among students.
Keywords: Social Media, TikTok, Consumptive Behavior, Impulsive Buying,
Fashion, Regression

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2105112110

Penerbit

Pekanbaru : UNRI – FKIP – Pendidikan Ekonomi., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2105112110

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PENDIDIKAN EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Rahmat

Versi lain/terkait

Lampiran Berkas

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