CD Skripsi
Pengaruh Green Procurement, Production, Dan Distribution Terhadap Kinerja Perusahaan Pada Industri Kecil Dan Sedang Di Pekanbaru
ABSTRACT
This study investigates the impact of three dimensions of green Supply Chain Management—green procurement, green production, and green distribution—on firm performance using a quantitative research method. Data were collected by distributing questionnaires to 45 small and medium-sized manufacturing enterprises (SMEs) in Pekanbaru. The collected data were analyzed using SPSS software. The findings reveal that both green production and green distribution have a statistically significant effect on firm performance. In contrast, green procurement does not demonstrate a significant influence on firm performance.
Kata kunci: Green supply chain management, Green procurement, Green production, Green distribution, Firm performance
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