CD Skripsi

Analisis Pemasaran Padi Sawah Di Desa Kinali Kecamatan Kuantan Mudik Kabupaten Kuantan Singingi

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ABSTRACT
The aims of this study were (1) To describe the marketing functions, marketing
channels, and marketing institutions of rice farming in Kinali Village, Kuantan
Mudik Subdistrict; and (2) To analyze the marketing costs, marketing margins,
marketing profits, marketing efficiency, and farmer’s share of rice farming in
Kinali Village, Kuantan Mudik Subdistrict. The research method used was a
survey method targeting rice farmers. Sampling was conducted using the snowball
sampling technique with a total of 18 farmers, 3 collecting traders, 6 retail traders,
and 18 consumers. The analytical tools employed included analysis of marketing
functions, marketing channels and institutions, as well as analysis of marketing
costs, margins, profits, efficiency, and farmer’s share. The results showed that the
marketing functions in Kinali Village consisted of exchange functions, physical
functions, and facilitating functions, in which each institution played a distinct
role. Collecting traders focused on gathering and distributing the produce, while
retail traders were responsible for direct distribution to consumers. There were
three marketing channels identified: (1) Farmers – Collecting Traders – Retail
Traders – Consumers; (2) Farmers – Retail Traders – Consumers; and (3) Farmers
– Consumers. The existence of efficient marketing institutions can increase selling
prices and improve farmers' welfare. The highest marketing cost occurred in
Channel I, while the highest efficiency was found in Channel III. The highest
farmer’s share was also found in Channel III, indicating that the shorter the
marketing channel, the greater the price portion received by farmers. Efficiency
analysis confirmed that Channel III was the most efficient with relatively low
marketing costs.
Keywords: Rice farming, marketing, marketing channel, marketing cost, farmer’s
share, efficiency.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2106112939

Penerbit

Pekanbaru : Universitas Riau – F.PERTANIAN – AGRIBISNIS., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2106112939

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGRIBISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

daus

Versi lain/terkait

Lampiran Berkas

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