CD Tesis

pengaruh perceived usefulness, perceived ease of use, sikap, religiusitas terhadap niat donatur membayar zakat, infak, sedekah (zis) berbasis donasi digital di kota pekanbaru

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Zakat, infak, and sedekah (ZIS) are essential instruments in Islamic economics that are expected to help reduce poverty and improve social welfare. The use of digital technology presents an opportunity to optimize ZIS fundraising through digital donations. However, the utilization rate of digital donations remains suboptimal, thus it is necessary to investigate the factors that influence donors’ intention to donate digitally.
The research problem formulation includes how perceived usefulness (PU), perceived ease of use (PEOU), attitude, and religiosity influence the donors’ intention to pay ZIS through digital donations, as well as the role of attitude as a mediating variable. This research is expected to provide theoretical benefits by enriching the literature on digital donation behavior, and practical benefits as input for zakat institutions in designing ZIS fundraising strategies that are adaptive to technological developments.
This study employs a quantitative approach with a survey method. Data were collected through the distribution of questionnaires to 200 respondents who pay ZIS through digital donations in Pekanbaru City. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS).
The results show that perceived usefulness (PU) and perceived ease of use (PEOU) have a significant positive effect on donors’ attitude, and religiosity has a significant effect on donors’ intention. However, attitude does not have a significant direct effect on intention. Nevertheless, attitude serves as a mediating variable in the relationship between PU and PEOU with intention, which means that perceptions of usefulness and ease of use can form a positive attitude, which in turn increases donors’ intention to donate digitally.
Keywords : Perceived Usefulness, Perceived Ease of Use, Attitude, Religiosity, Donors’ Intention, Digital Donation, ZIS

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2110246891

Penerbit

Pekanbaru : UNRI – PASCA – Magister Manajemen., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2110246891

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Magister Manajemen

Info Detail Spesifik

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Pernyataan Tanggungjawab

Rahmat

Versi lain/terkait

Lampiran Berkas

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